AUGUST - SEPTEMBER 2025ELECTRICAL BUSINESS REVIEW8IN MY OPINIONBy Jorge Quintana, Head of Sales North America, Anord MardixJorge Quintana, Head of Sales for North America at Anord Mardix, has a diverse career that spans engineering, project management, and sales leadership. All rooted in a deep focus on customer-centric growth. From industrial sales to leading hyperscale data center strategies, his journey reflects adaptability in fast-evolving markets.In this interview, Quintana shares insights on accelerating speed-to-market, innovations in power distribution, and the rising demand for scalable data center solutions. He also highlights the importance of building collaborative sales cultures and staying connected to industry trends to drive continuous improvement and customer success.A Journey Rooted in Versatility and Customer FocusI started my career in Mexico, and I've been fortunate to experience different roles across engineering, project management and sales leadership--all of which shaped my perspective on what it takes to build resilient and high-performing teams. After completing my degree at the University of Texas at El Paso, I joined Eaton, where I spent 17 years across various cities and functions--ranging from engineering and manufacturing to international project leadership and strategic account management.What stayed consistent throughout my journey was a deep focus on the customer. Whether I was managing industrial sales in West Texas, handling Latin American projects or supporting oil and gas clients in Houston, I always believed in listening first. This mindset helped me shift successfully into the data center industry, where customer expectations, speed and innovation define success.Today, I lead the North America sales organization, focused entirely on the hyperscale and co-location data center space. My day-to-day involves developing and mentoring a strong sales team, collaborating with cross-functional leaders across operations and finance and aligning our go-to-market strategies with the evolving needs of our customers. As someone who shares P&L responsibility for the region, I'm deeply invested in performance and people.Trends Shaping the Data Center Electrical BusinessThe data center industry is changing rapidly, and we've had to evolve just as quickly. One of the most significant trends today is the increasing urgency around time-to-market. Our customers want to get their infrastructure online faster than ever--because their own end-users expect zero downtime, high performance and on-demand availability.Beyond that, One of the most critical needs in the data center industry today is speed to market. The quicker a facility is up and running, the more value it delivers to both providers and end customers. While pricing and lead times remain vital, the emergence of AI infrastructure has significantly increased DRIVING CUSTOMER-CENTRIC INNOVATION IN THE DATA CENTER INDUSTRYJorge Quintana
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