AUGUST - SEPTEMBER 20259ELECTRICAL BUSINESS REVIEWpower distribution demands compared to traditional cloud or edge setups. This shift requires higher capacity and voltage solutions. To address this, we closely collaborate with customers to develop tailored, forward-looking product innovations.Another key trend is the growing focus on power generation, driven by rising demand from current and future data centers. The industry is increasingly discussing how to meet this demand through enhanced energy infrastructure, utility investments, and improved transmission. Alternative energy sources like solar and nuclear--particularly small modular reactors (SMRs)--are gaining attention, though still in early stages. Staying informed on these developments is essential to align product innovation with evolving market needs and better support customer-specific solutions.The bottom line of pricing and lead times still matter, but the conversation has shifted toward future-proofing infrastructure, increasing speed to deployment and optimizing energy usage.From Collaboration to Execution One of the most effective ways we've been able to drive results is by moving beyond vendor relationships and into strategic partnerships with our customers. In today's environment, it's not just about meeting spaces--it's about understanding their growth targets, their five-year forecasts, and designing solutions that can scale with them.We've seen great success when we bring our engineering and operations teams into early conversations to co-develop new products or adjust existing ones for unique customer needs. This proactive collaboration allows us to reduce rework, shorten deployment timelines, and create a sense of shared ownership.A recent example (which I can't name specifically) involved working closely with a hyperscale customer to align on product customization that could support their next wave of high-density data halls. By syncing on their forecasted demand early and openly discussing capacity constraints on both sides, we were able to deliver faster and more efficiently--saving time and cost.If there's one lesson here for peers in the industry that is to talk to your customers, not just to sell--but to solve. When you understand their mission, you can align your operations to drive mutual success.Building a High-Impact Sales CultureBehind every smooth project execution is a team that's empowered, aligned and trusted. As a leader, my biggest responsibility is to create a culture of collaboration and inclusion, where every team member feels like they have a seat at the table and a voice that matters.I focus heavily on developing talent--through coaching, mentorship and structured training. I believe that when you invest in people, performance follows. My role is to remove roadblocks, provide clarity and build a team that thrives on accountability and shared wins.Another critical factor is trust--within the team and with our customers. When our customers see a consistent, competent team that communicates well, it builds confidence. Internally, I make sure my team knows that their success is my success--and that they have the support needed to grow and excel.For leaders trying to smooth their operations or build stronger teams, my advice is simply to create an environment where people help each other get better. The results will follow.Staying Connected to Stay AheadThe data center industry isn't just fast-paced--it's unpredictable. Trends emerge and disappear quickly. That's why I make it a priority to stay connected--whether through industry podcasts, newsletters, trade shows or direct peer networking. These channels offer insight that helps me anticipate customer needs and shape smarter strategies.I encourage others in the industry to do the same. The more you engage with the broader ecosystem, the better positioned you are to make informed decisions, adjust to market signals and continue driving value for your customers.At the end of the day, our goal is to deliver meaningful solutions, faster--while preparing for a future where power, performance and sustainability will all matter even more than they do today. ONE OF THE MOST EFFECTIVE WAYS WE DRIVE RESULTS IS BY MOVING BEYOND VENDOR RELATIONSHIPS AND INTO STRATEGIC PARTNERSHIPS WITH OUR CUSTOMERS. IN TODAY'S ENVIRONMENT, IT'S NOT JUST ABOUT MEETING SPACES--IT'S ABOUT UNDERSTANDING THEIR GROWTH TARGETS, THEIR FIVE-YEAR FORECASTS, AND DESIGNING SOLUTIONS THAT CAN SCALE WITH THEM
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